The brief

The team wished to be supported very early on by a UX agency able to provide expertise in the field of #HealthTech and guarantee a proven method in user-centered design. The objectives of the future application, intended for a very large public and possibly diminished by the disease, were to be very easily accessible and usable, to transmit trust to the users, to guide them in the description of their symptoms and to facilitate exchanges between the patient, the doctor and the pharmacist during the whole treatment.

The results

Overall user satisfaction

Significant media coverage (Le Temps, Le Matin, RTS, 24 heures, ITC journal, ...)

Several Swiss hospitals are now collaborating with the platform.

Our approach

  • Identify and analyze good practices in the field of digital medicine. We first identified good practices on many aspects of interface design in telemedicine. Brand positioning, trust and reassurance criteria, taking into account the confidentiality of information, navigation principles, emotional aspects of the user experience (visual processing, tone of voice & language), conversational interfaces , etc.
  • Storyboarding the patient-doctor-pharmacist processes and dialogues through the platform. After having designed several proto personas representative of future users (patients, doctors and pharmacists), we imagined and modeled the most frequent use cases from the home page until the end of the consultation. This allowed us to visualize certain complex processes and better understand the different points of contact in the user journey (via the platform but also phone, sms, etc.).
  • Prototypes conception and interaction design. One of the challenges was to make the “patient” journey as intuitive as possible. We designed it on a step-by-step principle where the user is asked to answer a set of questions to understand his symptoms and gradually qualify his problem. The design of the doctor’s platform, which receives and processes requests within the one hour consultation period, was also an important issue. Simplicity and elegance of the screens, intuitive interactions, optimal readability of the texts, fluidity of the transitions… here are some aspects that our designers have particularly looked into.
  • Test, correct and test again… Two series of tests were implemented in our user test laboratory, at different stages of the design (testing prototypes then graphical designs). Thanks to the presence of a doctor from the project team during the tests, we were also able to simulate and evaluate the exchanges by messaging between the patient and the doctor!
  • Collaborate closely with all project stakeholders. The project also involved a development agency and artistic direction. Thematic workshops and regular project points allowed us to move forward in a collaborative and agile way with the various stakeholders in order to guarantee compliance with ergonomic principles and optimize the user experience throughout the project.

Since 2005, more than 350 projects successfully delivered.