This stage involves judging whether the elements of the interactive system are effective, error-free, satisfactory and can be easily understood by users. Users do not directly participate in this stage. The UX expert carries out the audit based on design principles and user processes from the personas.
User testing is a method which allows you to evaluate an existing product or prototype by getting target users to test it out. Target users are recruited based on their personal profile, which will have been pre-defined in the “screening” questionnaire.
In the presence of a moderator, the user will complete tasks which relate to their usage- finding information, creating an account, following a process. We watch their behaviour, take note of their reactions and save their journey on the interface, so that we can identify the positive and negative aspects of their experience.
The A/B testing is a quick method allowing you to compare 2 versions of a screen with a large number of people. The version which obtains the best test results will be kept. This is an effective way to optimise the rate of conversion on your landing page, at a low cost.
Interactive systems usability goes hand in hand with web content accessibility. According to the UN Convention on the rights of disabled people in 2006, access to “information and communication technology, including the internet” is a universal right. We firmly believe that digital product managers should guarantee a minimum level of accessibility to their products. To achieve this, we can help you evaluate how your website compares to the prevailing international standards and provide you with recommendations on how to make it more accessible.
“Mystery customer” testing includes trying services or brands by acting as a customer in real life. Not only does it get rid of any possible bias, personnel are guaranteed to act spontaneously and the data recorded is authentic.
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Analysing users is a key part of the design cycle. To fully understand your users, we will observe their real activity. Based on the needs and context of your project, we will apply the most cost-effective research methods to get the insights you need to move forward.
Before designing a product, it is essential to define the right UX strategy by evaluating the existing situation, defining the overall vision, establishing objectives and creating a roadmap.