Creating a vision

Vision is the backbone of your strategy: it is based on all of your internal and external research and your knowledge of the market. It needs to address the following 3 objectives:  

  • Define a business objective based on your expectations, aspirations and those of your users  
  • Share a common vision internally, that is inspiring and creates a positive working dynamic
  • Put together an implementation plan with key stages and responsibilities for everyone involved in the design process.   


  • Understand the forces that influence your market and your organisation 
  • Decide on a long-term strategy based on your strengths
  • Put in place an operational plan to achieve this  
  • Create an inspiring shared vision involving the different teams in your organisation


  • Long-term strategic vision with key milestones  
  • Service and concept roadmap  
  • Business model

Defining the experience

A positive user experience today is one of the most important factors in influencing user engagement with a service or product. From the exploration phase for existing customers, we will help you create a user experience that is tailored to your target market and context  


  • Precise vision of key elements from user experience and their expected benefits  
  • Multi-sensory map of user experience, offering an overview of the experience 
  • Having a global vision rather than focusing on a specific product


  • Product experience specifications / service (PPT or written document)
  • Customer journey map

Business model

 The business model outlines how a business creates value by designing products and services, which respond to the genuine needs and expectations of their customers.  

 Through the following 9 areas, we will review each aspect of your business economic model. Through a series of workshops, we will guide you in making changes to your model to enhance its uniqueness and competitiveness.


  • Quick group testing of multiple models
  • One-page vision of the product or service you would like to create 
  • Ability to communicate it simply to your teams


  • Business model canvas  
  • On-site workshops
  • Financial modeling

Product Roadmap 

 How can you be sure that each decision you make relates to your strategic vision?  

 “A roadmap is a simplified graphic presentation allowing you to effectively communicate and share your strategic intentions” Telono.  

 Generally, it serves the following 3 purposes:  

  • Gives decision makers an oversight of the competition  
  • Distributes innovation around products and services  
  • Unites teams through a clear strategy  

We’ll help you create your product roadmap and follow it up, allowing you to guide your operational teams working throughout the whole production process.  


  • Clear action plan for all stakeholders on the required actions to make the vision a reality  
  •  A good basis for clear discussion, creating a foundation for the future 
  • Digestible format that is easily understood by everyone


  • Long-term planning for launching your product, listing the crucial steps and actions required

UX Strategic Support

 Our support focuses primarily on strategy implementation. We will work alongside you, to prevent you from falling in the common pitfalls. This will help you saving time and energy for important challenges that could arise.  

We provide support, either at a fixed rate or at a pre-defined hourly rate, which you can use as a voucher, as and when needed. This approach is the most effective because it ensures the implementation of a long-term agile process where progress can be followed, step by step.


  • The certainty of having experts when you need them the most
  • A valuable external opinion from an expert when you have many different opinions on the market to look into  
  • Regular follow-ups will allow you to focus on what’s most important


  • For this service, the deliverables make up our whole service offer. Starting with user analysis, moving onto design and user evaluation, but also organising the internal workshops with your teams

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