Home > Expertise > UX Strategy

UX Strategy

Before designing a product, it is essential to define the right UX strategy by evaluating the existing situation, defining the overall vision, establishing objectives and creating a roadmap.

Creating
a vision

Defining the
experience

Business
model

Product
Roadmap

UX Strategic
support

Creating a vision

The vision is the backbone of your strategy: it’s based on all of your internal and external research and your knowledge of the market. It needs to address the following 3 objectives:

Define a business objective based on your expectations, aspirations and that of your users
Share a common vision internally, that is inspiring and creates a positive working dynamic
Put together an implementation plan with the key stages and responsibilities for everyone involved in the design process.

Benefits

Understand the forces in your market and your organisation

Decide on a long-term strategy based on these forces

Come up with a structured plan to achieve the wanted strategy

Share a collective and inspiring vision with the different teams in your organisation

Deliverables

Long-term strategic vision with key milestones

Service and concept roadmap

Business model

Defining the experience

A positive user experience today is one of the most important factors in influencing user engagement with a service or product. From the exploration phase for existing customers, we will help you to create a user experience that is tailored to your target market and their environment.

Benefits

Precise definition of key elements from the user experience and their expected benefits

Offer and overview with multi-sensory map of user experience

Have a global vision rather than focusing on a specific product

Deliverables

Product experience specifications / service (PPT or written document)

Customer journey map

The Business model

The business model outlines how a business creates value by designing products and services, which respond to the genuine needs and expectations of their customers. Through the following 9 areas, we will review all aspects of the economic model in your business. Through a series of workshops, we will provide guidance on possible changes to your model to make it more unique and competitive.

Benefits

Quick group testing of multiple models

One-page vision of the product or service that you would like to create

Ability to communicate it simply to your teams

Deliverables

Business model canvas

On-site workshops

Financial modeling

Product Roadmap

How can you be sure that each decision you make relates to your strategic vision?

“A roadmap is a simplified graphic presentation allowing you to effectively communicate and share your strategic intentions” Telono.

Generally, it serves the following 3 purposes:

Gives decision makers oversight of competition
Fits innovation around its products and services
Unites teams through a clear strategy

We’ll help you create your product roadmap and follow it up, allowing you to guide your operational teams working throughout the whole production process.

Benefits

Clear action plan for all stakeholders on the required actions to make the vision a reality

A good basis for clear discussion, creating a foundation for the future

Digestible format that is easily understood by everyone

Deliverables

Long-term planning of the launch of your product, listing the key steps to complete and actions required

UX Strategic Support

Our support focuses primarily on strategy implementation. We will work alongside you, to stop you from falling on the common pitfalls, helping you to save your time and energy for real challenges that could arise.

We provide support, either at a fixed rate or at a pre-defined hourly rate, which you can use as a voucher, as and when needed. This approach is the most effective because it ensures the implementation of a long-term agile process where progress can be followed, step by step.

Benefits

The certainty of having experts when you need them most

Able to get an external opinion when you have many different opinions on the market to look into

Regular follow-ups will allow you to focus on what’s most important

Deliverables

For this service, the deliverables make up our whole service offer. Starting with user analysis, moving onto design, user evaluation but also organising the internal workshops with your teams