UX Strategy
Before designing a product, it’s essential to define the UX strategy: evaluating the existing situation, defining the overall vision, establishing objectives and creating a roadmap
Creating a vision
The vision is the backbone of your strategy: it’s based on all of your internal and external research and your knowledge of the market. It needs to address the following 3 objectives:
- Define a business objective based on your expectations, aspirations and that of your users
- Share a common vision internally, that is inspiring and creates a positive working dynamic
- Put together an implementation plan with key stages and responsibilities for everyone involved in the design process.
Benefits
- Understand the market forces in your market and your organisation
- Decide on a long-term strategy based on market forces
- Put in place an operational plan to achieve this
- Share an inspiring collective vision with all the different teams in your organisation
Deliverables
- Long-term strategic vision with key milestones
- Service and concept roadmap
- Business model
Defining the experience
A positive user experience today is one of the most important factors in influencing user engagement with a service or product. From the exploration phase for existing customers, we will help you to create a user experience that is tailored to your target market and their environment.
Benefits
- Precise definition of the key parts of the experience and the expected benefits for users
- Multi-sensory map of user experience, offering an overview of the experience
- Having a global vision rather than one that focuses on one specific product
Deliverables
- Product experience specifications / service (PPT or written document)
- Customer journey map
Business model
The business model outlines how a business creates value by designing products and services, which respond to the genuine needs and expectations of their customers.
Through the following 9 areas, we will review all of the aspects of the economic model in your business. Through a series of workshops, we will give you guidance on making changes to your model to make it more unique and competitive.
Benefits
- Group test a number of models quickly
- One-page vision of the product or service that you would like to create
- Ability to communicate it simply to your teams
Deliverables
- Business model canvas
- On-site workshops
- Financial modeling
Product Roadmap
How can you be sure that each decision you make relates to your strategic vision?
“A roadmap is a simplified graphic presentation allowing you to effectively communicate and share your strategic intentions” Telono.
Generally, it serves the following 3 purposes:
- Gives decision makers oversight of competition
- Fits innovation around its products and services
- Unites teams through a clear strategy
We’ll help you create your product roadmap and follow it up, allowing you to guide your operational teams working throughout the whole production process.
Benefits
- Clear action plan for all stakeholders on the required actions to make the vision a reality
- A good basis for clear discussion, creating a foundation for the future
- Digestible format that is easily understood by everyone
Deliverables
- Long-term planning of the launch of your product, listing the key steps to complete and actions required
UX Strategic Support
Our support focuses primarily on strategy implementation. We will work alongside you, to stop you from falling on the common pitfalls, helping you to save your time and energy for real challenges that could arise.
We provide support, either at a fixed rate or at a pre-defined hourly rate, which you can use as a voucher, as and when needed. This approach is the most effective because it ensures the implementation of a long-term agile process where progress can be followed, step by step.
Benefits
- The certainty of having experts when you need them most
- Able to get an external opinion when you have many different opinions on the market to look into
- Regular follow-ups will allow you to focus on what’s most important
Deliverables
- For this service, the deliverables make up our whole service offer. Starting with user analysis, moving onto design, user evaluation but also organising the internal workshops with your teams
Which challenge are you trying to solve now?
Select the most appropriate need:
- I need to create new concepts and test them out regularly
- I need to completely re-think my product and/or service
- I need to innovate
Not finding the need that fits you?
Get in touch and we will advise you to understand better your needs.
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