One of the most effective method is to simply engage a conversation with your users. This allows you to understand their needs and expectations. Individual interviews or workshops with groups allow us to collect qualitative information about your users’ habits, opinions, frustrations and desires.
During workshops, being in a group sparkles creativity and allows new products or services to flourish. We run these sessions for internal stakeholders as well as for external clients; this enables us to agree on a common vision that will define your company’s UX strategy and needs.
Contextual observation entails the observation of user behaviour in their direct environment – whether at work, in their living room, in a shop – or when on the move – such as in public transportation or walking in the streets. This method allows us to understand the users’ thought process and activities, while taking culture into consideration within their environment.
An ethnographic study also allows you to collect qualitative information about your users, but over longer periods of time- from a few days to a few months. For the “diary study” method, participants are asked to write down their experience through a diary logbook. Smartphones have made this method easier as they can now include photo, audio and video content.
Personas are archetype users, which have been created based on research from interviews and/or workshops. Here we can represent different types of users, products or services that we design.
A user journey describes the typical path a customer will follow, based on their relationship or interactions with the services of a business or organisation. We’ll present the user’s experience visually through an “experience map”, in which we’ll draw out all touchpoints and pain points from a user. This representational method allows all of the user’s activities to be presented in one image for each of the brand’s channel.
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Before designing a product, it’s essential to define the UX strategy: evaluating the existing situation, defining the overall vision, establishing objectives and creating a roadmap
During the design phase, we focus on data from the user research to suggest potential designs, involving target users as early and as often as possible.