This stage involves judging whether the elements of the interactive system are effective, error-free, satisfactory and can be easily understood by users. Users do not directly participate in this stage. The UX expert carries the audit out based on the design principles, user processes from the personas.
Audit report with problems classified by importance and optimisation recommendations
User testing is a method which allows you to evaluate an existing product or prototype by getting target users to test it out. Target users are recruited based on their personal profile, which will have been pre-defined in the “screening” questionnaire.
In the presence of a moderator, the user will complete tasks which relate to their usage- finding information, creating an account, following a process. We watch their behaviour, take note of their reactions and save their journey on the interface, so that we can identify the positive and negative aspects of their experience.
The A/B testing is a quick method allowing you to compare 2 versions of a screen with a large number of people. The version which obtains the best test results will be kept. This is an effective way to optimise the rate of conversion on your landing page, at a low cost.
Interactive systems usability goes hand in hand with web content accessibility. According to the UN Convention on the rights of disabled people in 2006, access to “information and communication technology, including the internet” is a universal right. We firmly believe that digital product managers should guarantee a minimum level of accessibility to their products. To achieve this, we can help you evaluate how your website compares to the prevailing international standards and provide you with recommendations on how to make it more accessible.
“Mystery customer” testing includes trying services or brands by acting as a customer in real life. Not only does it get rid of any possible bias, personnel are guaranteed to act spontaneously and the data recorded is authentic.
Select the most appropriate need:
Get in touch and we will advise you to understand better your needs.Contact us
Analysing users is a key part of the design cycle of a product. In order to understand your users, you’ll need to look at the activities that they engage in, the context that they are acting in and listen to their needs. We adopt a range of methods to be able to achieve this.
Before designing a product, it’s vital that you outline the UX strategy: evaluating the existing situation, defining the overall vision, establishing objectives and planning actions to accomplish.