Let’s start by defining information architecture. It structures and prioritises website content, or it simulates screen logic models based on different user scenarios (“wireflows”) for app content.
We will use a number of tools which will allow us to also collect both qualitive and quantitative data from users. Card sorting tells us about the ways in which users organise themselves and the content categories required for a website. For example, the sitemap test allows us to assess the importance of a navigation system at several different levels.
When using a digital product, users permanently interact with a system (human-machine dialogue). This is the dialogue that needs to be modelled.
Modelling and storyboarding are used early in the design stage to come up with design solutions and quickly test them out.
Static modelling or wireframing means progressively building screens starting with structuring components and listing them bit by bit. We check each development stage in an iterative way, by getting the project team to sign it off and through user testing.
“Storyboarding” is one of the methods that allows us to present the relationship between the user and the system: This includes presenting the user experience visually.
We tell a story through a sequence where the characters are system users. It allows you to bring the concept to life, to help understanding and increase engagement in all parties. This method uses classic techniques for visual communication and image arts (Cinema, comic strip, video game).
“It’s about experience!” Interactive prototyping aims to simulate the interactions between users and the interface as we imagine once the product is finished. As it’s only a simulation, no development is necessary: you can give the impression that the product is really working, within a short amount of time. This will allow you to complete very detailed user testing and evaluate the quality of the user experience.
Graphic design is a visual communications process which is part of the typography, visual composition, UI elements, iconography, illustrations and photography. It takes the style guide and values of the brand into account. In our projects, artistic and graphical directors must also act in conformity to the advice and ergonomic recommendations outlined earlier by the UX designer and must work closely with them.
An MVP (“Minimum Valuable Product”) is a product design process or service based on the Lean method (Lean Startup Method). It’s important to focus on the product’s key functionalities at the start, which are then presented to target customers, to quickly check the assumptions. The development time is reduced and we can quickly check if the economic model is viable. We correct problems and repeat the test cycle so that the product doesn’t have to be adapted by the final users.
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Analysing users is a key part of the design cycle of a product. In order to understand your users, you’ll need to look at the activities that they engage in, the context that they are acting in and listen to their needs. We adopt a range of methods to be able to achieve this.
Before designing a product, it’s vital that you outline the UX strategy: evaluating the existing situation, defining the overall vision, establishing objectives and planning actions to accomplish.