We will start by defining an architecture of the information. This is done by structuring the information and creating a hierarchy of the website’s content. In the case of an application or a software, we will model the logic of the sequences from the screens according to different user scenarios.
We will use a number of tools to collect both qualitative and quantitative data from users. For example, card sorting enables us to learn in which ways users would organise and name different categories from a website. This allows us to create the information architecture accordingly. On the other hand, a sitemap test allows us to assess the validity of a navigation system on several levels of depth.
When using a digital product, users permanently interact with a system (human-machine dialogue). This dialogue needs to be modelled. Modelling and storyboarding are used early in the design stage to come up with design solutions and quickly test them out.
“Wireframing” means progressively building screens starting with structuring components and listing them bit by bit. We check each development stage in an iterative way, by getting the project team to sign it off and through user testing.
“Storyboarding” is one of the methods that allows us to present the relationship between the user and the system: This includes presenting the user experience visually.
We tell a story through a sequence where the characters are system users. It allows you to bring the concept to life, to help understanding and increase engagement in all parties. This method uses classic techniques for visual communication and image arts (Cinema, comic strip, video game).
“It’s about experience!” Interactive prototyping aims to simulate the interactions between users and the interface as if the product was in its final version. As it’s only a simulation, too much development isn’t necessary: it is possible to give the impression that the product is really working, within a short amount of time. This will allow you to complete very detailed user testing and evaluate the quality of user experience.
Graphic design is a visual communications process which involves typography, visual composition, user interface elements, iconography, illustrations and photography. We base graphic design on the style guide and the values from the brand. In our projects, artistic and graphical directors must also act in line with the advice and ergonomic recommendations outlined earlier by the UX designer and must work closely with them.
An MVP (“Minimum Valuable Product”) is a product design process or service based on the Lean method (Lean Startup Method). It’s important to focus on the product’s key functionalities at the start, which are then presented to target customers, to quickly check the assumptions. The development time is reduced and we can quickly check if the economic model is viable. We correct problems and repeat the test cycle so that the product doesn’t have to be adapted by the final users.
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Analysing users is a key part of the design cycle. To understand your users is to get closer to them. Based on the needs and context of your project, we will apply the most cost-effective research methods to get the insights you need to move forward
Before designing a product, it’s essential to define the UX strategy: evaluating the existing situation, defining the overall vision, establishing objectives and creating a roadmap