Phase 1 : Exploring your needs and the needs of your customers
Our experience with customers has taught us that there are two different reasons for innovation:
- When you have found a need, without knowing how to address it
- When you have an idea, but don’t have the resources or capability to bring it to life
Our approach consists of discovering, testing and approving potential versions of your product or service, so that you can identify a profitable niche in the market and create a product vision to lead the design process.
During this stage of the research, we will work with your teams. They will have an active role in the ideas process, through design sprints and co-creation workshops.
Following an iterative process, we’ll test out different design concepts (POC) until we get the required level of satisfaction to be able to launch a product in the market (MVP). This method allows you to check a design before it is developed and launched in the market. If this is non-conclusive, investment would have been minimal and the remaining budget could be reassigned to other products with a better potential for success.