Phase 1: Selecting your maturity model
All of our recommendations are bespoke and based on the way your organisation works and the model will allow us to create a framework in which we can interact and not have to re-create each time.
There are different levels of UX maturity within organisations, as there is a total absence of UX practices until they are fully institutionalised. UX can be measured through the following criteria: individual characteristics or business characteristics, existing UX teams, user research methods, training, etc. A number of models allow you to measure this. We’ll choose the one that is the most appropriate for your industry and ambitions.