Florian Egger

Florian is the Founder and Principal of Telono. He has extensive experience in e-commerce and online transactions dealing with user trust and customer loyalty.
His research into the user experience of commercial websites, strategic design and online branding has led him to win repeat clients in various industries from finance to mobile telephony.

Florian received his BSc in Psychology & Philosophy from the City University, London, his MSc in Human-Computer Interaction (HCI) from University College London and his PhD in HCI from the Eindhoven University of Technology, The Netherlands.

Florian is the founder and Principal Consultant of Telono. The doctoral research he completed in 2003 on consumer trust in B2C e-commerce led to several articles, one book chapter, as well as to his thesis in book form:

He has acquired extensive experience working on user experience strategy and multi-lingual usability studies all over Europe. Florian is now involved both in the management of the company and in client projects.

Florian is a Swiss-born Austrian who speaks fluent French, German and English, with advanced Dutch. He loves chocolate and sushi and is interested in all forms of design, be it industrial, architectural or non-functional.

You can also connect with him on LinkedIn and on Xing.


Designing and testing digital services since 2005

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