Telono welcomes you to World Usability Day 2008!

Join us at Swissôtel Métropole on 13 November 2008 at 5pm to attend inspiring talks by usability professionals and to network at our traditional apéro! The event is free but registration is mandatory.

Location

Swissôtel Métropole
34, Quai Général-Guisan
1204 Geneva

Map & Directions

Program

Download program as PDF (46 KB)

5.00-5.10pm - Greeting & Intro

Florian Egger, Telono SA

5.10-5.30pm - Does experience design define a usability maturity model?

Mary Mooney, User Experience Architect

The presentation takes an engaging look at the industry over time via technology, psychology, social context and the capacity of "use" that has impacted business in the new millennium. Usability as a "business" did not emerge till the 1990s. In other words there was only perhaps two or three usability companies world wide. Usability, a work practice that was exclusive to software and hardware companies, is now a household word in the United States. The Human Factors Engineer was the only title that defined a person who worked in the domain, yet today there are a variety of professionals and job titles in this area. This talk will focus on the several "maturity models" of usability and look at future trends and how they will affect the business of designing usable products.

5.30-5.50pm - Test before you build!

Craig Duncan, ISDR, United Nations

When testing the usability of a new system, many projects wait too long and test just before launch, which can be expensive and difficult. Yet, the aim of user-centered design is to involve users early and often, throughout design. This talk will present how the UN International Strategy for Disaster Reduction (UNISDR) saved time and money by testing early paper prototypes of PreventionWeb, their new web information portal and other internal web applications.

5.50-6.10pm - User experience design in a private bank

Steven Ritchey & Amy Maines, Pictet & Cie

In this presentation, we will give you a glimpse into our daily work practice as full-time user experience designers within a Swiss private bank: our processes, tools, and partners. We will also mention the challenges we face working within the culture of a private bank and share our efforts to overcome them.

6.10-6.30pm - Eye-tracking studies: Applications & Demo

Mirweis Sangin, Research Associate, EPFL-CRAFT

Recent technological advances provided new, cheaper, faster and less constraining eye-tracking devices, which fostered research and application efforts to investigate cognitive processes and usability. More specifically, eye-tracking technologies are increasingly used as a (complementary) measure of users’ activity and cognitive processes in usability testing situations. The main rationale behind the use of eye-trackers is that users' visual exploration is closely related to their overt visual attention process. Therefore, eye-tracking technologies can provide a new “window into the mind” of the users. I will briefly introduce the basics of eye-tracking and its application to usability testing. Then, a demonstration of a table-mounted eye-tracking device will be provided through an interactive testing protocol. Finally, we will discuss the different eye-tracking outputs and their virtues for quantitative and qualitative usability testing.

6.30-8.00pm - Drinks sponsored by Telono

Download program as PDF (46 KB)