Online Gambling Survey

Primary investigator:
Bhiru Shelat
Ergonomics & HCI Unit
University College London
United Kingdom
bhiru21@hotmail.com

In collaboration with:
Florian N. Egger
Faculty of Technology Management
Eindhoven University of Technology
The Netherlands
F.N.Egger@tue.nl

Original survey used in August 2001 - the submission function has been disabled

The purpose of this survey is to collect information from you about online gambling sites, specifically "casino" type web sites. If you only participate in sports betting and not casino gambling, thank you for your interest but you will not be required to fill out this survey.

This survey is divided into the following sections:

About You
How to trust a web site
Form Submission

1. About you

Any personal information you provide will be kept confidential and used only for statistical purposes. No individuals will be named in my report.

1. What is your gender?

2. How old are you?

3. What is your nationality?

4. How long have you been using the internet (for any purpose)?

5. Overall, how satisfied are you with online gambling sites?
Not at all satisfied								Completely satisfied
	-3	-2	-1	0	1	2	3

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2. Rating features on a web site

What makes you trust a gambling web site?

The following questions require you to decided whether a particular feature of a web site will affect how much you trust it. For example, if you think that a site recommended by a friend is much less trustworthy, select -3. If you think it is a little less trustworthy select -2 or -1. If you think it is a little more trustworthy select +1 or +2, and for much more trustworthy select +3. If you think it makes no difference to how much you are willing to trust the site select 0.

1. The web site was recommended by a friend
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

2. The gambing company is well known
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

3. The web site is listed in an online directory e.g. yahoo, yell
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

4. The web site appears on the first page of search engine results
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

5. The site has attractive graphics
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

6. The web site remembers your credit card details
Much less trustworthy								Much more trustworthy
	-3	2	-1	0	1	2	3

7. It is easy to navigate around the site
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

8. The home page takes a long time to download
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

9. The site is sometimes unavailable without explanation
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

10. The site is frequently updated
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

11. The site can be personalised to your own preferences
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

12. The site provides links to competitor sites
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

13. The site has been reviewed in offline magazines
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

14. The odds are clearly displayed before you play
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

15. The site offers a free trial before you bet your own money
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

16. The site states who they are audited by
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

17. The site provides information about their managing directors
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

18. The site provides information about their legal status
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

19. The site provides a physical contact address
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

20. The company owns "real" casinos as well as the web site
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

21. The site provides a telephone number
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

22. The site uses encryption
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

23. The site has a privacy policy
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

24. The site requires you to download software
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

25. The site pays winnings promptly
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

26. Customer services are quick to respond to queries
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

27. The site has ads on every page
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

28. The site displays an award from another organisation
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

29. The site contains typographical errors
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

30. The minimum bet is set relatively high
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

31. The site offers a large number of games to chose from
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

32. The site requires you to register and log in
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

33. The site is hosted by a third party e.g. AOL, MSN
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

34. The games are a lot of fun to play
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

35. The jackpot is very big
Much less trustworthy								Much more trustworthy
	-3	-2	-1	0	1	2	3

36. Do you have any other comments you would like to make?

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3. Form submission

Thank you for taking the time to fill in this survey!

If you would like to be informed of the results of this study, please enter your email address below.
Please note: your email address will not be disclosed to anyone outside of our research team.

[submit form] (disabled)

Online Gambling Survey

1. About you

Back to Top

2. Rating features on a web site

Back to Top

3. Form submission

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University College London in collaboration with TU/e Copyright © 2001. All rights reserved. Revised: 23/08/07.

University College London in collaboration with TU/e
Copyright © 2001. All rights reserved.
Revised: 23/08/07.