designing for usability and trust

competitive analyses
We conduct analyses of extant systems that support the functionality you expect from your site. This is to identify services and procedures that your customers are familiar with. This implies that extant systems can be both off- and online. In the latter case, our evaluation corresponds to a competitive analysis identifying the strengths and weaknesses of your competitors in terms of user experience.

requirements engineering
We help you define and refine user requirements with respect to usefulness, usability and utility. 
We specify which usability attributes need to be implemented to ensure the best possible user experience for your customers.

iterative design
We make sure the user requirements specified in the first phase are incorporated in the new system throughout the design lifecycle.
Based on further user input during tests on prototypes, these requirements are refined and translated back into new design guidelines.