strategic user experience design + evaluation

I also offer freelance user experience consulting services, together with an international network of partners.
We review e-commerce web sites and evaluate their usability and user experience, based on HCI design principles and/or observations from user trials. In particular, we focus on the following questions:

• what is the site's purpose?
• how easy to navigate is the site?
• how clearly is the information presented?
• how enticing is the site for potential customers?
• how trustworthy does the company appear to be?
• how intuitive are the procedures required to transact?

why this is important

Remember: your competition is only one mouse-click away. If your site is difficult to use, then don't expect people to waste their time on it.

• no matter how well-designed a site is, it always pays off to have independent experts give it a fresh look and evaluate it;
• offer a consistent, user-friendly web site;
• eliminate your lost sales due to poor usability;
• communicate trustworthiness through strategic interface design;
• give your site intrinsic value that will drive customers back to you.